In Chapter 10 of 20 in his 2013 Capture Your Flag interview, Carrot Creative social media agency CEO Mike Germano answers "What Steps Are You Taking to Maintain a Strong Company Culture in Your Growing Business?" Germano differentiates culture from community. Culture is about what employees understand the company to be about. He defines Carrot Creative culture as "hustle, team, adventure". He promotes an underdog culture set by its founders, built on hard work and fun, and maintained by its employees.
Mike Germano is co-founder and CEO of DUMBO Brooklyn-based social media agency Carrot Creative. Previously, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.