In Chapter 2 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares why it is important to have distinct roles in a business partnership. The roles create the accountability, efficiency, focus, and trust that allow the business to be more successful. McKenzie shares detailed role definition applies in his collaboration efforts with business partner Todd Triplett creating a magazine. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business. Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.