« Why Business Cards Remain Relevant - Richard Moross »

In Chapter 9 of 17, entrepreneur, innovator and Moo.com founder Richard Moross shares his thoughts on why business cards are gaining, not losing, traction as Internet culture and mobile communication grow. The business card format, now nearly 300 years old, lasts because it presents a genuine, accepted, battery and firmware free "This is Me" means to express oneself and inform others. Speaking from Austin, Texas while attending the South By Southwest Interactive (www.sxsw.com) conference, a premier Internet and technology gathering, Moross sees an increasing importance and intimacy in real world and personal interaction as our lives become more virtualized.