In Chapter 19 of 20 in his 2013 Capture Your Flag interview, Carrot Creative social media agency CEO Mike Germano answers "Why Do You Believe That Brands Are the New Venture Capital Firms?" Germano finds there are progressively more ways for entrepreneur designers and developers to find money. What Germano thinks is key now is distribution and he finds large brands have this distribution and also have innovation constraints. With their innovation needs, access to investment capital, and distribution, Germano sees brands as the next generation of venture capital firms.
Mike Germano is co-founder and CEO of DUMBO Brooklyn-based social media agency Carrot Creative. Previously, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.