In Chapter 17 of 17 in his 2011 Capture Your Flag interview, education entrepreneur J.T. Allen answers "If You Had to Apply to College Again How Would You Do It?" Allen, a Michigan graduate, shares that he has learned college is about fit and not just ranking. He notes that even if he didn't get into his favorite school, he would have had a great college experience. He notes it is about focusing on who you are and presenting yourself transparently to a prospective university. J.T. Allen is the CEO and co-founder of myFootpath, a company that provides higher education online resources and call center services to help high school and adult learners choose academic programs in line with career goals. Before myFootpath, Allen worked in strategy consulting for Ernst & Young. He earned his BBA and graduated cum laude from the University of Michigan Ross School of Business.