What Writing a Comic Strip Teaches About Brand Storytelling - Doug Jaeger

In Chapter 3 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer Doug Jaeger shares what writing a college comic strip taught him about brand storytelling. As a designer, Jaeger is motivated by finding solutions. From an early age, as a college student, he sees the relationship between creating art, putting it in a media format, and impacting culture. Through the process he learns compromise, multitasking and prioritization. Jaeger is a partner at design firm JaegerSloan - http://jaegersloan.com/ - and is also president of the Art Director's Club - http://www.adcglobal.org/ . Previously he founded thehappycorp and has served in creative director leadership roles at TBWA/Chiat/Day and JWT. Jaeger holds a BFA in Computer Graphics and Art Media Studies from Syracuse University.