What Makes Product Design Work Meaningful - Richard Moross

In Chapter 2 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "What Makes Your Work Meaningful?"  Moross does not believe meaning is created in his work; rather he finds his Moo.com products create a canvas that customers can use to tell their own stories.  Moross finds great joy creating new product designs that enable more effective customer storytelling.  Moross is founder and CEO of Moo.com and a leader in the London startup scene.  Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company.  He graduated from the University of Sussex, where he majored in philosophy and politics.