What Makes a Successful Music Artist - Andrew Epstein

In Chapter 12 of 15, Island Def Jam promotiions executive Any Epstein shares this surprising yet understandable insight - talent reigns supreme - as it relates to the changing nature of music big business. In an industry where direct audience engagement, including touring and appearances, is more relevant than ever, music artists are as exposed as ever and forced to rely on individual talent building their personal brands.