In Chapter 1 of 16 in his 2011 Capture Your Flag interview with host Erik Michielsen, social media expert and Carrot Creative president Mike Germano shares what he feels makes a good business partner. Willingness to fully commit to the business tops Germano's list. This creates security through ups and downs of the entrepreneur roller coaster ride. He notes the difficulty involved starting a business and shares that if it were easy, everyone would do it. Germano is co-founder and president of DUMBO, Brooklyn based new media agency Carrot Creative. Before Carrot Creative, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.