In Chapter 10 of 16, social entrepreneur and technology consultant Michael Olsen shares lessons learned on building a sustainable social enterprise. Olsen co-founded Kilifi Kids (www.kilifikids.org) through work with several Rotary Clubs. Firstly, he has found it is important to have the right people on board the team that are from the community, work in the community, and know the culture. In Kilifi Kids' case, this means putting local resources in place on the ground in Kilifi, Kenya. Secondly, Olsen puts a priority achieving business results, not simply donating money and services. Olsen measures productivity - individuals served - in same measure a traditional business measures profitability.