Phil McKenzie on Rebranding a Small Business

In Chapter 12 of 18 in his 2013 Capture Your Flag interview, entrepreneur Phil McKenzie answers "What Steps Have You Taken to Build Your Company Brand?"  After three years building his business, McKenzie realizes aesthetic steps were needed - changing the logo, updating branding topography, and redesigning the website.  These updates play into a business model evolution that includes monthly event series, greater two-way communication on the website, and free downloadable knowledge. 

Philip L. McKenzie is the Founder and Global Curator of Influencer Conference, a global content platform that brings together tastemakers in the arts, entrepreneurship, philanthropy and technology to discuss the current and future state of influencer culture. Prior to that, he was Managing Partner of influencer marketing agency FREE DMC and an equities trader at Goldman, Sachs & Co.  He earned an MBA from Duke University and a BBA from Howard University.