Lauren Serota on 3 Ways to Make Work Meaningful

In Chapter 3 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What Makes Your Work Meaningful?" Serota shares three ways what she does is meaningful. First, with her creative consultative work at frog, she finds meaning in helping companies evolve and grow. Second, the interpersonal connections she makes as a teacher and engaging students as they build careers. Thirdly, she finds work meaningful in simply gaining knowledge and becoming wiser.

Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).