Jon Kolko on Designing Products That Improve User Engagement

In Chapter 8 of 16 in his 2013 Capture Your Flag interview, educator and designer Jon Kolko answers "What Problems Are You Trying to Solve at MyEdu?" Working at an internet company focused on designing job search products to help millennial college students find meaningful employment, Kolko finds the process comes down to understanding user engagement. He compares and contrasts user engagement and experience between college student users and job recruiter users. Jon Kolko is VP of Design at MyEdu and the Founder and Director of Austin Center for Design (AC4D). He has authored three books on design and previously has worked in design roles at Austin, Texas venture accelerator Thinktiv and global innovation firm frog design. He was a professor of Interaction and Industrial Design at the Savannah College of Art and Design (SCAD) and earned his Masters in Human Computer Interaction (MHI) and BFA in Design from Carnegie Mellon University.