In Chapter 14 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how international travel has impacted his marketing strategy career development. While at Hewlett-Packard and Cisco early in his career, McNab moved to Hong Kong and then did international mergers and acquisitions, or M&A, work at Cisco. Today, McNab works in Dublin, Ireland for NCR where he manages customer advocacy for Europe, Middle East, and Africa. McNab learns from other cultures how to position offerings differently, finding support through local agencies. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.