In Chapter 7 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares why international travel is fundamental to understanding influencer culture. Immersion into local activities, experiences, and communities shaping an influencer culture breaks down outsider perspectives formed via media. McKenzie uses Sex and the City and Law and Order as two examples outsiders use when trying to understand New York City life and culture. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business. Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.