« How to Secure Support for a Cause or Campaign - Slava Rubin »

In Chapter 1 of 16, Music Against Myeloma Cancer charity founder and startup IndieGoGo entrepreneur Slava Rubin discusses how he gets people involved in causes. Leading by example and getting something started proves to be the best approach Rubin uses with both philanthrophy and media endeavors. It is about acting on passion and not begging, demanding, or expecting help from others. Rubin sees initiative as key to gather momentum and invite others to join the cause.