How to Pitch an Experiential Marketing Concept or Campaign - Jason Anello

In Chapter 5 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello shares how context helps pitch an experiential marketing concept or campaign. Whereas clients understand context and measurement metrics of traditional media - print, outdoor, television, radio, and interactive, experiential marketing is more vague. Establishing a contextual framework allows Anello to close the gap between what his client knows about what exists and what it can expect from something new and untested. It also empowers clients to sell the concept or campaign internally, as well. Anello is the co-founder of non-traditional marketing agency Manifold Partners - . He is the co-founder of Brooklyn-based supper club Forking Tasty - . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - . Anello is an alumnus of the University at Albany - .