In Chapter 10 of 21 in his 2011 interview, Phil McKenzie answers "How Have You Learned to Be More Comfortable in Uncomfortable Situations?" McKenzie frames his response in the context of an entrepreneur, noting the importance of being assertive and fighting through initial uncomfortable feelings. He shares how he as learned to ask for things and make shure he is always putting himself out there and keeping an open mind. McKenzie is the founder of Influencer Conference, an international event series bringing together tastemakers across the arts, entrepreneurship, philanthropy and technology. He is also managing partner of influencer marketing agency FREE DMC. Previously he worked in Domestic Equity Trading at Goldman, Sachs, & Co. He earned his BA from Howard University and MBA from Duke University.