How to Manage Up and Manage Down - Phil McKenzie

In Chapter 21 of 21 in his 2011 interview, media and marketing entrepreneur Phil McKenzie answers "What Has Your Experience Taught You About Managing Up and Managing Down?"  McKenzie believes setting clear expectations is fundamental in both cases.  McKenzie is the founder of Influencer Conference, an international event series bringing together tastemakers across the arts, entrepreneurship, philanthropy and technology.  He is also managing partner of influencer marketing agency FREE DMC.  Previously he worked in Domestic Equity Trading at Goldman, Sachs, & Co.  He earned his BA from Howard University and MBA from Duke University.