Jullien Gordon on How to Make Your Work More Lasting

In Chapter 7 of 21 in his 2012 Capture Your Flag interview, business coach Jullien Gordon answers "How Are You Learning to Make Your Work More Lasting?"  Gordon shares why he focuses on creating processes, not products or services, he can give to others.  By helping them incorporate processes into their work and habits, Gordon sees the opportunity to leave a lasting legacy that affects positive change in those he serves.  Jullien Gordon is a high performance coach and consultant to organizations, individuals and teams who want to increase employee performance, motivation, engagement and retention.  He earned a BA from UCLA, an MBA from the Stanford Graduate School of Business, and a Masters of Education from Stanford University.


Erik Michielsen: How are you learning to make your work more lasting?

Jullien Gordon: I was having this conversation with my wife, who’s also my coach, the other day. And you know there’s a difference between selling a product, selling a service, and selling a process. And what I think I’ve created is a process. When you think about processes, you think about things like Six Sigma, that’s a process that organizations have adopted for quality control and when somebody’s adopted a process, it becomes part of their life. You can use a product here and there. You can use a service here and there. But a process is something that actually has to get integrated into your entire life and your way of being.

And so I’m trying to create and structure my work in such a way where it’s a process that you can adopt bits and pieces of on a regular basis. You know, one of those processes that I’ve established is the New Year Guide and that’s a process that people are integrating into their lives at the beginning of every year. It’s how do I go look at my goals and my intentions for the upcoming year. How do I evaluate and celebrate what I accomplished in the year before and that’s just part of the process and to the extent that I can continue to grow that year after year after year after year, it’s going to only expand and grow. Another process that I have is my thank account or my gratitude journal and that’s a process that I do daily in order to shift my mind from a mindset of scarcity to a mindset of abundance. And there are other people who have adopted this process into their life, and so I’m trying to instill processes into people’s lives and that’s how I think it will be long lasting, even beyond my life here on earth.