In Chapter 8 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, Moo.com CEO and London entrepreneur Richard Moross answers "How Did Working on the Seedcamp Board of Directors Allow You to Give Back?" Moross notes how Seedcamp, a startup incubator started by Saul Klein and funded by venture capital firms, was designed to support entrepreneurs with advice and capital. He finds the structured mentor network a valuable way to give back and support small business owners. Moross shares his experiences and the decisions he made to support young entrepreneurs. Moross is founder and CEO of Moo.com. Before starting Moo.com, an award-winning online print business, Moross was a senior design strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.