In Chapter 2 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, Moo.com CEO and London entrepreneur Richard Moross answers "How Do You Define and Measure Your Quality of Life?" He begins with how he starts his day, and builds upon this talking about the positive nature of facing challenges. Initial challenges, getting past early company growth phases, evolve into exciting challenges of building a team, cultivating employee growth, and managing a sustainable business. Moross is founder and CEO of Moo.com. Before starting Moo.com, an award-winning online print business, Moross was a senior design strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.