How to Create Longer Lasting Comedy Material - Matt Ruby

In Chapter 15 of 18 in his 2011 Capture Your Flag interview with host Erik Michielsen, standup comedian Matt Ruby answers "What are You Learning About Creating More Sustainable and Durable Comedy Material?"  Ruby prioritizes creating evergreen material that does not get old, contrasting it to temporal material that dies quickly.  As an example, Ruby notes how more personal material has a longer shelf life. 

Matt Ruby is a standup comedian based in New York City.  He co-produces the weekly show "Hot Soup", co-hosts the monthly show "We're All Friends Here", and manages a comedy blog "Sandpaper Suit".  Ruby graduated from Northwestern University.