In Chapter 12 of 18 in his 2011 Capture Your Flag interview with host Erik Michielsen, standup comedian Matt Ruby answers "Why Do You Choose to Write Comedy for Yourself and Not Other People?" Ruby prefaces his answer with understanding that satisfying the audience is a huge goal. He notes, however, that it not always about giving the audience what it wants because they may not know what they want. Ruby is a standup comedian based in New York City. He co-produces the weekly show "Hot Soup", co-hosts the monthly show "We're All Friends Here", and manages a comedy blog "Sandpaper Suit". Ruby graduated from Northwestern University.