In Chapter 18 of 20 of his 2011 Capture Your Flag interview, software entrepreneur and Loku founder and CEO Dan Street shares what he is learning about building a software company. The attention to detail and release cycle challenges push Street to seek experienced senior level talent. He finds a veteran software executive who joins via a contract relationship. Over time, the executive becomes CTO, citing how the company team, purpose, and business model align with his life, goals, and experience. Street is the founder and CEO of Loku (previously named Borrowed Sugar) which develops Internet software to strengthen local communities. Previously, Street worked in private equity at Kohlberg, Kravis, and Roberts (KKR) and management consulting at Bain & Co. He earned a BA in music and business from Rice University.