In Chapter 13 of 13 in his 2010 Capture Your Flag interview with host Erik Michielsen, executive and private life coach Garren Katz shares how his sales skills apply in his executive and life coaching practices. Katz notes the fundamental need to establish trust and its applicability across both professions. He highlights early career examples selling roofing and establishing trust in relationships to help customers make big financial decisions. Katz is a graduate of Western Michigan University and coaches clients on areas such as entrepreneurship, relationships, and personal finances. Learn more about Garren at http://about.me/garrenkatz .