In Chapter 9 of 18 in her 2011 Capture Your Flag interview with host Erik Michielsen, interaction designer and researcher Lauren Serota shares how her design career has developed. After high school DJ and Music PR jobs, Serota attends Savannah College of Art and Design (SCAD) to study industrial design. Over time she focuses on formative design stages, specifically design. After multiple early career jobs, she lands a design researcher job at Lextant. Serota is an interaction designer at frog design - http://frogdesign.com - and a professor at the Austin Center for Design - http://ac4d.com . She earned her bachelors degree in industrial design from the Savannah College of Art and Design (SCAD).