How Rebranding Project Refines Small Business Model - Hattie Elliot

In Chapter 9 of 16 in her 2011 Capture Your Flag interview with host Erik Michielsen, The Grace List founder and entrepreneur Hattie Elliot answers "How Are You Improving as a Matchmaker?"  Elliot details how a rebranding project helped her refocus her business, The Grace List, as a singles event company.  In addition to focusing communication, client expectation, and service offerings, Elliot grows as a founder, learning to be more judicious and confident making decisions in the best interest of her business.  Elliot is the founder and CEO of The Grace List, which is redefining the dating world by creating opportunities for singles to revitalize personal interests and find intriguing people who will influence their lives.  Before founding The Grace List, Elliot worked as a social entrepreneur and business development consultant.  Elliott graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.