In Chapter 5 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich finds her passion for coffee creates a great platform for learning innovation and storytelling. She credits this discovery to studying Frans Johansson, author of the "Medici Effect" which details how diversity and passion can foster innovative thinking. Giegerich finds coffee provides her inspiration at its intersection of story, art, and technology. Giegerich is currently Director of Innovations at Initiative, where she brainstorms and executes cross-platform marketing strategies. She has worked in online marketing roles at both HBO and the Los Angeles Times. She holds a BA in Pre-Med Sciences and Philosophy from Brown University.