In Chapter 12 of 17 in his 2012 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "How Are You Learning to Use Social Media More Effectively in Your Business Pursuits?" Margolis shares how social media marketing is fundamental in growing his online info product business. He notes why his team has been changing its social media approach, in particular with data analytics and conversation marketing, as the company grows. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.