In Chapter 8 of 18 in his 2011 Capture Your Flag interview with host Erik Michielsen, standup comedian Matt Ruby answers "What Role Does Note Taking Play in Your Creative Process?" Carrying a notebook and writing things down allows Ruby to capture ideas and material in spontaneous life moments. He prefers the continuous process rather than a formalized and structured idea generation process. Ruby is a standup comedian based in New York City. He co-produces the weekly show "Hot Soup", co-hosts the monthly show "We're All Friends Here", and manages a comedy blog "Sandpaper Suit". Ruby graduated from Northwestern University.