In Chapter 6 of 16 in his 2011 Capture Your Flag interview with host Erik Michielsen, social media expert and Carrot Creative president Mike Germano shares how investing in a new office space has helped his company attract and develop top talent. He positions the new office to potential employees like a football coach positions a new stadium to recruits. The new office space creates a stronger collective company purpose and culture. The environment benefits recruiting as well as existing employee wellbeing. Germano is co-founder and president of DUMBO, Brooklyn based new media agency Carrot Creative. Before Carrot Creative, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.