In Chapter 13 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, Moo.com CEO and London entrepreneur Richard Moross answers "What Have You Found to Be the Key Drivers to Scale eCommerce Business Operations?" Moross notes the company has scale printing capability at the technology level, working with Hewlett-Packard and its Indigo platform. Moreover, given its simple product designs, manufacturing operations processes would remain simple. Where the company had to overcome challenges was in inventory management and packaging design. This becomes progressively critical as the busienss grows. Moross is founder and CEO of Moo.com. Before starting Moo.com, an award-winning online print business, Moross was a senior design strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.