In Chapter 3 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich shares what has changed moving from a manager role to a director role. As a manager at HBO, Giegerich was not responsible for a team. Instead, she focuses on managing up, which she relates to growing up and building relationships with parents. In her new role, she learns to lead and empower a team by both managing up and down. Giegerich is currently Director of Innovations at Initiative, where she brainstorms and executes cross-platform marketing strategies. She has worked in online marketing roles at both HBO and the Los Angeles Times. She holds a BA in Pre-Med Sciences and Philosophy from Brown University.