In Chapter 10 of 11 in his 2011 Capture Your Flag interview with host Erik Michielsen, brand marketer and Austin KGSR on-air radio personality Randall Metting shares how local radio stations contribute to the city culture. The city motto "Keep Austin Weird" is reflected in how radio stations strive to craft differentiated local experiences that make city living more rewarding. Metting is a brand developer focused on the intersection of luxury goods, professional sports, and charitable cause sponsorship and promotion. He is also an on-air radio personality for 93.3 KGSR Radio Austin. He earned a B.S. in Advertising from the University of Florida.