In Chapter 7 of 18 in her 2011 Capture Your Flag interview with host Erik Michielsen, interaction designer and researcher Lauren Serota shares why failures are more meaningful learning experiences than successes. Failure is a preparation and learning mechanism she uses to continuously improve. Serota notes the value learning how to get out of a bad place, be it a bad day or a dark life moment. She finds it more educational that simply doing something right. The more wrong things you do, and the more times you identify the right way to do things, the more success you will have. Ultimately, learning from failure makes one stronger. Serota shares a lesson learned from her parents' marriage. Serota is an interaction designer at frog design - http://frogdesign.com - and a professor at the Austin Center for Design - http://ac4d.com . She earned her bachelors degree in industrial design from the Savannah College of Art and Design (SCAD).