How Hyperpersonal Marketing Builds a Brand Personality - Jason Anello

In Chapter 8 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello details how hyperpersonal theory - using digital communication to connect one-on-one with an audience, can deepen brand to customer relationships. The conversations resulting from a more hyperpersonal setup create customer service improvement and innovation opportunities from both the feedback gathered as well as the relationship established. Anello is the co-founder of non-traditional marketing agency Manifold Partners - . He is the co-founder of Brooklyn-based supper club Forking Tasty - . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - . Anello is an alumnus of the University at Albany - .