How Hiring Strategy Shapes Small Business Company Culture - Mike Germano

In Chapter 7 of 16 in his 2011 Capture Your Flag interview with host Erik Michielsen, social media expert and Carrot Creative president Mike Germano shares how talent strategy has shaped his company's culture.  Germano and his management team strike a balance between bringing on young, energetic staff and experienced staff.  He learns that a single poor hiring decision can have a strongly detrimental effect on company chemistry and culture. Germano is co-founder and president of DUMBO, Brooklyn based new media agency Carrot Creative.  Before Carrot Creative, Germano ran for and was elected to public office in Connecticut.  He is a graduate of Quinnipiac University.