How Geolocation Innovation Impacts Marketing Campaign Strategy - Jason Anello

In Chapter 7 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, creative director and experience marketer Jason Anello shares why geo-positioning - or geo-location - transforms marketing campaign potential. GPS-enabled mobile devcies take digital concepts to physical locations and open new opportunities for both physical (e.g. Gap) and virtual (e.g. AOL) brands to engage their audiences and customers. Anello is the co-founder of non-traditional marketing agency Manifold Partners - . He is the co-founder of Brooklyn-based supper club Forking Tasty - . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - . Anello is an alumnus of the University at Albany - .