In Chapter 11 of 18 in her 2011 Capture Your Flag interview with host Erik Michielsen, interaction designer and researcher Lauren Serota shares how working at smaller consulting firms prepared her for her current role at global innovation firm frog design. Early consulting roles required Serota to wear many hats and learn not only consulting skills but also the business of consulting. A move into product design research firm Lextant teaches Serota more about the intersection of design and client service, preparing her for the larger stage working with a globally distributed team at frog. Serota is an interaction designer at frog design - http://frogdesign.com - and a professor at the Austin Center for Design - http://ac4d.com . She earned her bachelors degree in industrial design from the Savannah College of Art and Design (SCAD).