How Comedian Uses Improv to Enlist Audience Support - Matt Ruby

In Chapter 7 of 14 in his 2009 Capture Your Flag interview, stand-up comedian Matt Ruby shares how he uses listening to create supportive, versus adversarial, audiences. A supportive audience disables any fear of failure and raises Ruby's willingness to improvise material and take risks. This approach wins him support as audiences appreciate Ruby's non-scripted effort that recognizes each audience is different than the last.