In Chapter 10 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "How is the Move to Digital Television Affecting Analytics and Audience Measurement?" Rona notes that traditionally, audiences are measured by Nielsen panels, samples which monitor a select number of families and their aggregated viewing patterns. From an analytics perspective, Rona finds it fascinating how media consumption is progressively more digital, which eliminates need to do samples and opens doors to move into census analysis. Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting. Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co. He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University.