First Hearing Rhianna Song Umbrella at Island Def Jam - Andrew Epstein

In Chapter 11 of 15, Andy Epstein shares what happened when he and his boss first heard Rhianna's song "Umbrella" in the Island Def Jam offices. Both men stopped, sensing the song's appeal, understanding the popular culture and business implications.  Fundamental to both, whether working in music or simply enjoying music, is connecting with others by shared emotional experiences.