In Chapter 5 of 16 in his 2012 Capture Your Flag interview, author and public speaker Simon Sinek answers "What Do You Enjoy Most About What You Do?" Sinek finds it magical to give an individual something that impacts his or her life. To serve and give your time and energy to enliven others gives Sinek that magical feeling and satisfaction in why he does what he does. Simon Sinek teaches leaders and organizations how to inspire people. His goal is to "inspire people to do the things that inspire them" and help others find fulfillment in their work. Sinek is the author of "Start With Why: How Great Leaders Inspire Everyone to Take Action". He works regularly with the United States Military, United States Congress, and many organizations, agencies and entrepreneurs. Sinek is an adjunct professor at Columbia University and an adjunct staff member at the think tank RAND Corporation. Sinek earned a BA in Cultural Anthropology from Brandeis University.
Erik Michielsen: What do you enjoy most about what you do?
Simon Sinek: There is something magical about being able to give people something that impacts their lives. It’s more powerful than you know throwing a few coins in the cup of someone homeless. It’s when you go and you know build a house for somebody who doesn’t have a home. You know, it’s that kind of thing. It’s being in service to someone. And being able to give your time and give your energy to people and to see them, I mean live, you see them come alive and to—and when people come up to you and—it’s funny, people say the same thing to me because you’ve probably heard this a hundred times they say, and it doesn’t matter because every time I hear it, it is—it’s what fuels me. Yeah. That’s magic.