In Chapter 17 of 18 in his 2013 Capture Your Flag interview, entrepreneur and community builder Fabian Pfortmüller answers "How Have You Learned to Build Stronger Emotional Connections With Your Customers?" Building an e-commerce company, Pfortmüller and his Holstee team connect with potential customers early to understand how they learned about the company and its products. They design a user interaction experience to engage potential visitors through the sales funnel to improve how they can connect the right product to the right customer at the right time. This approach highlights how the Holstee business sees itself less as a product vendor and more of a mindful living lifestyle branded community. Fabian Pfortmüller is co-founder of Holstee, a socially conscious online marketplace, and Sandbox Network, a global community for young entrepreneurial people. Pfortmüller graduated from Columbia University.