In Chapter 7 of 18 in his 2013 Capture Your Flag interview, entrepreneur and community builder Fabian Pfortmüller answers "What Do You Believe Are the Keys to Understanding and Engaging the Millennial Generation?" As a millennial, Pfortmüller finds company culture and values fundamental to attracting and retaining millennial talent. A mission of social impact matters. Additionally a job structure that details specific, accountable goals with an open plan to get there works well. Fabian Pfortmüller is co-founder of Holstee, a socially conscious online marketplace, and Sandbox Network, a global community for young entrepreneurial people. Pfortmüller graduated from Columbia University.