In Chapter 3 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, IndieGoGo co-founder and entrepreneur Slava Rubin answers "How is Life as an Entrepreneur Different Than You Imagined It Would Be?" Going in, Rubin expects it to be similar to what he saw on "The Big Idea" with Donny Deutsche. He notes, in reality, being an entrepreneur is more work, more exciting, and more rewarding than he ever imagined. Rubin is co-founder and CEO of IndieGoGo.com, a crowdfunding startup whose platform helps individuals and groups finance their passions. Before IndieGoGo, Rubin worked in management consulting for Diamond Consulting, now a PWC company. Rubin founded and manages non-profit Music Against Myeloma to raise funds and awareness to fight cancer. He earned a BBA from the Wharton School at the University of Pennsylvania.
Erik Michielsen: How is life as an entrepreneur different than you imagined it would be?
Slava Rubin: I mean I always thought it was interesting when I like saw other entrepreneurs, especially when I’m like watching CNBC, and I’m just hearing people’s stories, or Donnie Deutsch who had this – "The Big Idea", and like the really regular entrepreneurs who told about their dreams. I would just say that it’s more work than I even thought, it’s more exciting than I even thought, and it’s genuinely more rewarding to be part of it than I even thought. I’ve always been a person that likes the concept of there used to be thin air, and then based on your actions, something happened, and you created something. And I always thought that was important, but being a part of it really from the entrepreneur perspective is even more amazing.