Enjoying the Challenges of Working in Design Research - Lauren Serota

In Chapter 10 of 18 in her 2011 Capture Your Flag interview with host Erik Michielsen, interaction designer and researcher Lauren Serota shares what she finds intellectually stimulating and rewarding working in her design research role. He notes three specific parts of the design research process. The first is project preparation - identifying participants and what to ask them. The second is effectively interviewing participants and gathering data. The third is translating that data into a useful design solution, including business and political considerations. Serota is an interaction designer at frog design - http://frogdesign.com - and a professor at the Austin Center for Design - http://ac4d.com . She earned her bachelors degree in industrial design from the Savannah College of Art and Design (SCAD).