Downsizing as a Small Business Growth Strategy - Hattie Elliot

In Chapter 12 of 16 in her 2011 Capture Your Flag interview with host Erik Michielsen, The Grace List founder and entrepreneur Hattie Elliot answers "Why is It Important to Be Able to Both Scale a Business Up and Scale a Business Down?"  Elliot creates a very personal business where friends and clients are often interchangeable.  She decides to scale down the business and cut losses on nationwide expansion.  This allows her to lean up her business, distill its focus and allow the brand to blossom across not only a singles event service but also a television show and book deal.  Elliot is the founder and CEO of The Grace List, which is redefining the dating world by creating opportunities for singles to revitalize personal interests and find intriguing people who will influence their lives.  Before founding The Grace List, Elliot worked as a social entrepreneur and business development consultant.  Elliott graduated from the University of Cape Town in South Africa, where she studied economics, philosophy, and politics.