Doug Jaeger on the Give and Take of Creative Project Work Attribution

In Chapter 12 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Steps Are You Taking to Get and to Give Credit for the Work That You Do?" An experienced advertising executive now making brand films about companies and their futures, Jaeger shares his perspective on giving credit and taking credit for client project work. He shares when it is and is not appropriate to get attribution for the work you do on a creative project collaboration. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.